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Our unique business model allows a corporation to access Atrium’s professional expertise and deal flow network while retaining control over the fund’s investment activities. Other venture firms combine multiple corporations as limited partners in one fund resulting in limited or no control over investment strategy or decision making.
Atrium's Differentiation
- Atrium can tailor the fund to meet a corporate partner’s specific objectives in multiple industry segments.
- Atrium ensures that every investment is strategically linked to that corporate partner.
- The corporate partner has significant input in each new investment.
Active Participation with External Professional Expertise and Resources
- Atrium collaborates with the corporate partner’s internal venture staff.
- The corporate partner has a dedicated fund with strategic investments only.
- The corporate partner remains an active participant in the fund.
- Atrium supplies professional venture capital network, skills and process.
- Atrium works closely with corporate partner executives to coordinate and refine strategy.
- Corporate partner executives can sit on the boards of portfolio companies.
- Atrium manages the process to pursue strategic objectives and achieve attractive ROIs.
Atrium's corporate venture program provides tremendous flexibility to each corporate partner
- The corporate partner can make venture investments outside of the Atrium fund.
- A fund managed by Atrium can be established with a relatively small amount of capital.
- The corporate partner can increase its capital commitment at its discretion.
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